Our story

It started with a feeling many pet parents know too well… that gut-wrenching panic when your beloved pet goes missing. When I was younger, I had a pet that ran away constantly. Every time it happened, my heart would break. Back then, the only thing we could do was hang up a few posters, hope someone would see them, and wait by the door with fingers crossed.

Years later, after a long day working in advertising, I was cycling home and I spotted those same kinds of missing pet posters all over my neighborhood, stuck to lamposts and dripping in the rain. The information was limited, and they were hard to read. Finding them would be an impossible task. The pets were different, but the feeling behind them hadn’t changed at all. Then it came to me: there has to be a better way to help. There must be a way to use social media ads for good.

So I teamed up with a friend, and together we advertised a local missing cat to neighbors in the area on Facebook and Instagram. We weren’t sure what would happen, but the results were almost instant. People started reacting, sharing, messaging, and keeping their eyes open. Before I knew it, a sighting of the cat was reported, and the owner was able to track her down and get her home.

That tiny idea became something much bigger, and we knew right then that it could help many more pet parents. That was the beginning of PetRadar.

Today, we’re a small but mighty team of animal lovers who believe that no one should ever have to search alone, who believe in a world where no pet is ever lost for long. We have developed into the go-to platform for pet parents, creating a network that offers support, advice, and guidance, and has already reunited over 30,000 pets with their owners! - David, PetRadar Founder